Event Marketing & Branding
From the little details in the welcome gift bags to the big, custom activations and branding moments, I love engaging with event attendees and building an event that they’ll not only remember, but want to return to year after year.
Specification Management Summit at Specright
Event Branding & Creative
During my Specright internship in 2021, I contributed to the rebranding efforts of the company’s annual conference to transform it from a user group to an industry-leading event. I participated in a workshop to rename it, and then led rebranding efforts for the event, freshly named Specification Management Summit, or Spec Summit for short. This included presenting new logos, color schemes, and graphics to the executive team for Spec Summit 2022.
Two years later, I led the Creative and Branding workstreams for Spec Summit 2024. My goal was to bring the specification management ecosystem to life with immersive, memorable moments and larger-than-life graphics.
I led a team responsible for the design, production, and installation of all brand elements in the hotel, including window and wall signage, 3D installations, digital graphics, photo opportunities, custom awards, and a customer product showcase wall.
Tradeshow Booths
As the creative lead for Specright, I designed numerous custom trade show booths ranging in size from 6’x8’ to 20’x40’ for shows such as Pack Expo, Pack Expo International, ISTA Forum, and the Gartner Supply Chain Symposium.
Pack Expo 2024 booth
Pack Expo 2024 booth
Pack Expo 2022 booth
Pack Expo 2023 booth
Pack Expo 2023 booth
ISTA Forum booths
Giveaways
I have designed and produced a number of custom Specright-branded giveaways to increase brand awareness at live events and tradeshows, including custom hats, jackets, shirts, cross-body bags, stickers, pens, and more.
